Join the mela

Bring your craft to
US customers

Apply in 5 minutes. Approved in 48 hours. Sell to thousands of Indian diaspora and American festival lovers.

No listing fees
15% commission only on sales
Your own storefront
WhatsApp support
1
Seller type
2
About you
3
Your craft
4
Verify & submit
Who are you selling as?
Artisan / maker
You make it yourself
Dropshipper
You source & fulfill
Young maker
Under 18, with guardian

Young maker policy

A parent or guardian must hold the seller account and receive all payouts. Your child is listed as the featured artist with their own profile and story. Young makers pay a reduced commission of 8% (vs standard 15%).

About you & your shop
We use WhatsApp for fast approval communication
Minimum 80 words. Buyers connect with stories — the more personal, the better.
About your craft
Select all that apply
Hindu
Islamic
Sikh
Buddhist
Jain
Christian
Parsi / Zoroastrian
Universal / folk
Product photos

Upload 2–3 photos of your best products. Our team uses these to review your application. Real photos only — no stock images.

Click to upload photos

JPG, PNG — max 5MB each
InstaMela authenticity pledge

InstaMela is a curated marketplace — not an open listing platform. Every seller agrees to these standards before going live.

My products are handmade, handcrafted, or authentically sourced from Indian artisans — not mass-produced replicas
I can provide photos of my workshop, studio, or sourcing location if requested by the InstaMela team
I will write a genuine artisan story for each product listing — sharing the maker, region, and tradition behind it
I understand that InstaMela charges 15% commission on sales (8% for verified young makers) with no upfront listing fees
I agree to InstaMela's seller quality standards and understand my store can be suspended for listing inauthentic goods
How we'll contact you
Our team will reach out on WhatsApp within 48 hours to confirm your application, ask any follow-up questions, and walk you through your first listing. Make sure the WhatsApp number you provided is active.

By submitting you agree to InstaMela's seller terms and privacy policy

You're in the queue!

Your application has been received. Our team will WhatsApp you within 48 hours to complete your onboarding.

What happens next
1
Our team reviews your photos and application (within 48h)
2
You get a WhatsApp message with approval or feedback
3
We set up your seller dashboard and storefront
4
You list your first products and go live
Back to InstaMela
Why sell on InstaMela
Access thousands of Indian diaspora buyers in the US actively looking for authentic crafts
Festival calendar drives predictable sales spikes — Diwali, Eid, Gurpurab, Onam and 40+ more
Your own branded storefront — not buried in generic search results
WhatsApp-based support from our team — real people, fast responses
Commission structure
Artisan / maker15%
Dropshipper15%
Young maker8%
Listing feeFree
Monthly feeFree

Commission is deducted from the sale price after payment is received. You get paid weekly via bank transfer or UPI.

Seller spotlight
"I was selling on Etsy for 3 years and never got the visibility I needed. InstaMela buyers actually understand what Tanjore art is — my first week I had 4 orders."
— Rajan K., Thanjavur · Tanjore paintings